Cortisol Craze: TikTok's Health Claims Under the Microscope
Experts debunk influencer myths linking high cortisol to common health issues.

The Cortisol Craze on TikTok
Cortisol has become a hot topic on TikTok, with influencers claiming it's the root cause of various health issues. From cravings to sleep problems, many attribute their symptoms to high cortisol levels. These influencers often promote supplements and products, suggesting they can help manage cortisol and improve overall well-being. The trend has sparked widespread interest and anxiety among viewers looking for solutions to their everyday concerns.
What is Cortisol? Understanding the Hormone
Cortisol is a hormone produced by the adrenal glands, located above the kidneys. It plays a crucial role in helping the body respond to stress over extended periods, such as days or weeks. Unlike adrenaline, which handles immediate stress, cortisol manages long-term stress effects like maintaining blood pressure and regulating metabolism. Proper cortisol levels are essential for health, but imbalances can lead to medical conditions that require professional attention.
Social Media Claims vs. Reality
While influencers on TikTok present cortisol as a universal issue affecting everyone, the reality is more complex. Claims that high cortisol is responsible for a wide range of symptoms often lack scientific backing. In reality, the symptoms attributed to high cortisol can be caused by various factors, including diet, lifestyle, and underlying medical conditions. It's important to differentiate between marketing hype and genuine medical information when considering cortisol-related advice from social media.
Common Symptoms Attributed to High Cortisol
Health influencers often list symptoms such as disturbed sleep, increased belly fat, cravings for sweets and salty foods, and mood swings as signs of high cortisol. These symptoms, however, are not specific to cortisol imbalances and can result from other health issues or lifestyle factors. For instance, poor sleep can be caused by stress, caffeine intake, or sleep disorders, while weight gain might relate to dietary habits or physical inactivity. Relying solely on these generalized symptoms can lead to misdiagnosis and unnecessary anxiety.
The Dangers of Self-Diagnosis and Misinformation
Relying on TikTok for diagnosing high cortisol can be risky, as misinformation can lead individuals to overlook serious health conditions. Self-diagnosis based on social media trends may result in ignoring symptoms of potentially life-threatening issues, such as adrenal tumors or other hormonal disorders. Additionally, the promotion of unverified supplements and treatments can have adverse health effects. It is crucial to seek professional medical advice rather than trusting unregulated sources online.
Conclusion: Trusting Medical Professionals Over Social Media
While TikTok can be a source of information, it's essential to approach health claims with caution. High cortisol levels are a legitimate medical concern but attributing a wide range of symptoms to cortisol without proper diagnosis is misleading. Consulting healthcare professionals ensures that health issues are accurately identified and treated. Relying on evidence-based medicine rather than social media trends promotes better overall health and well-being.